Why a Small Piece of HTML is Huge for User Exeperience
I read Buzz Marketing, The Tipping Point and the inferior Pyro Marketing earlier this year. My first experiment with these buzz building ideas in mind, the T.Q. Test, worked well. Unfortunately when people were done with the test the didn’t come back. It lacked stickiness.
Experiment #2, gpokr.com, really improves on a web apps stickiness. Its nothing new. You can play holdem poker for free everywhere on the net. There are actually several very small details that make it different and much more sticky, (although you can’t play for money so obviously its not right for gamblers).
My favorite detail that improves the user experience of the site the most for the amount of code involved is a simple little ranking next to the chip count at the table. After every hand this ranking is updated. I love seeing my progress on a hand to hand basis and have an interest to come back and check it out again. It has a pull to it. I could dream up dramatic development intensive features thinking bigger is better, and I think I usually do, but these little features are so much more valueable. One they are easy to implement and two they do not bloat the app giving it the ability to remain simple.
